Clear Writing for a Complex World

3 Smart E-mail Strategies to Keep Customers Happy

December 06, 2016 | By Marijo Barry

You strategize about the best way to call or meet customers. But customers can be elusive. They’re busy. They’re far away. They’re out of the office. Yes,...

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Do Your E-mails Reflect the Quality of Your Customer Service?

May 25, 2016 | By Adam Halwitz

Thorough, helpful, readable writing can help your business earn customers’ loyalty and trust. In customer support e-mails, your team’s writing is more...

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A Secret Weapon to Boost Sales Fast

March 02, 2016 | By Karin Anell

Oh, no: another request from the C-suite to increase sales with a limited budget. You have a great team of sales people with good business acumen. You...

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How to Slash Reading Time in Tech Documents

November 17, 2015 | By Nancy Breuer

My smart Belgian Shepherd mix, Robbie, has chased off a large coyote that was threatening the neighbor’s little terrier—but he can’t tell you anything...

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How to Write Persuasive E-mails as Part of a Winning Sales Strategy

September 16, 2015 | By Karin Anell

Picture the world’s best optometric lens company. They just invented the finest contact lenses in the world. Brimming with enthusiasm, they design a...

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Anatomy of a Great Apology E-mail from

September 27, 2012 | By Miriam Dumaine

Normally, e-mail is not the proper vehicle for an apology; we recommend a face-to-face meeting or phone call if possible. However, when you are the...

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Death by Subject Line: A Cautionary Business Writing Tale

January 16, 2012 | By Andrea MacLeod

It’s January and my favorite store’s e-marketing campaign is out of control. I succumbed to several of their “special offers” during the holidays, and...

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How to Write a Blockbuster PowerPoint Presentation

July 21, 2011 | By Miriam Dumaine

By guest blogger Bob Cipriano, facilitator and movie critic


PowerPoint presentations can look a little like movies. Especially when you “vortex” your...

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Is Your Daily Business Writing TOO Businesslike?

April 21, 2011 | By Deborah Dumaine

In e-mail, in the name of being professional, do you tend to shy away from asking your customers about a recent vacation or a sick child?

Pretend you’re...

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Managers Report Nearly 80% of Decision-Making Takes Place in Writing

April 12, 2011 | By Deborah Dumaine

What are the implications for those in leadership roles?

Companies spend millions of dollars grooming current and future leaders for success. They offer...

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